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Cocreation of the hospitality brand experience: A triadic interaction model
16 references·4 citing·42 second hop
Cocreation of the hospitality brand experience: A triadic interaction model (2020)Cocreation of the hospitality brand exper…Welcome to the experience economy (2019)Welcome to the experience eco…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting (2011)Multilevel Service Design: Fr…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations (2010)Restaurant experiences trigge…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Customer-Employee Rapport in Service Relationships (2000)Customer-Employee Rapport in …The impact of other customers on service experiences: A critical incident examination of “getting along” (1997)The impact of other customers…Customer voluntary performance: Customers as partners in service delivery (1997)Customer voluntary performanc…Putting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Compatibility Management: Customer‐to‐Customer Relationships in Service Environments (1989)Compatibility Management: Cus…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Co-creation experience in travel photography service: exploring the formative mechanism of repurchase intention from the perspective of script theory (2022)Co-creation experience in tra…Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study (2021)Nonlinear relationship betwee…A multilevel synthesis of subjective and objective measures of foodservices in the experience process (2021)A multilevel synthesis of sub…A quarantined lodging stay: The buffering effect of service quality (2020)A quarantined lodging stay: T…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Development of a Scale to Measure Memorable Tourism Experiences (2010)Exploring the essence of memorable tourism experiences (2011)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Comparative fit indexes in structural models. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing. (2005)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Drivers of consumer–brand identification (2012)Brand authenticity: An integrative framework and measurement scale (2014)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The value concept and relationship marketing (1996)Understanding Relationship Marketing Outcomes (2002)A Strategic Framework for Customer Relationship Management (2005)Value co-creation: concept and measurement (2014)Customer experience management: toward implementing an evolving marketing concept (2015)
this work references cited by second hop

References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1994Putting the Service-Profit Chain to Work3,732 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
  • 2000Customer-Employee Rapport in Service Relationships1,150 cited
  • 1997The impact of other customers on service experiences: A critical incident examination of “getting along”766 cited
  • 2011Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting681 cited
  • 2010Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations

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656 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty580 cited
  • 1989Compatibility Management: Customer‐to‐Customer Relationships in Service Environments429 cited
  • Cited by

    • 2020A quarantined lodging stay: The buffering effect of service quality42 cited
    • 2021A multilevel synthesis of subjective and objective measures of foodservices in the experience process21 cited
    • 2021Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study18 cited
    • 2022Co-creation experience in travel photography service: exploring the formative mechanism of repurchase intention from the perspective of script theory15 cited