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A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines
16 references·3 citing·45 second hop
A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines (2002)A Comparison of the Incidence of Advertis…A Comparison of Advertising Content: Business to Business versus Consumer Services (1997)A Comparison of Advertising C…Retail Services Advertising: The Effects of Appeal, Medium, and Service (1995)Retail Services Advertising: …Analysis of Print Ad Features: Services versus Products (1993)Analysis of Print Ad Features…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Typology of Main Message Strategies for Television Commercials (1989)Typology of Main Message Stra…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Ogilvy on Advertising (1986)Ogilvy on AdvertisingInformational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Contemporary Advertising (1984)Contemporary AdvertisingCreative Strategy: A Management Perspective (1983)Creative Strategy: A Manageme…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchHow Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Characteristics of TV Commercials Perceived as Informative (1982)Characteristics of TV Commerc…Guidelines for the advertising of services (1981)Guidelines for the advertisin…Marketing Consumer Services: New Insights (1978)Marketing Consumer Services: …The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study (2017)The Impact of the Great Reces…Differences in Advertising Strategies of Service Marketers: A Content Analysis (2016)Differences in Advertising St…Message Strategy Typologies: A Review, Integration, and Empirical Validation in China (2015)Message Strategy Typologies: …Review of Psychometric theory (2nd ed.). 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References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1984Contemporary Advertising435 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 1986Ogilvy on Advertising315 cited
  • 1995Retail Services Advertising: The Effects of Appeal, Medium, and Service255 cited
  • 1981Guidelines for the advertising of services250 cited
  • 1989Typology of Main Message Strategies for Television Commercials222 cited
  • 1982Characteristics of TV Commercials Perceived as Informative179 cited
  • 1983Creative Strategy: A Management Perspective149 cited
  • 1978Marketing Consumer Services: New Insights143 cited
  • 1997A Comparison of Advertising Content: Business to Business versus Consumer Services139 cited
  • 1993

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Analysis of Print Ad Features: Services versus Products
129 cited

Cited by

  • 2017The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study10 cited
  • 2015Message Strategy Typologies: A Review, Integration, and Empirical Validation in China9 cited
  • 2016Differences in Advertising Strategies of Service Marketers: A Content Analysis9 cited