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Retail-Branding — Strategischer Rahmen für das Handelsmarketing
15 references·0 citing·39 second hop
Retail-Branding — Strategischer Rahmen für das Handelsmarketing (2008)Retail-Branding — Strategischer Rahmen fü…Retail Branding als strategische Markenpolitik des Handels (2005)Retail Branding als strategis…Entwicklungstendenzen der Markenführung aus Handelsperspektive (2004)Entwicklungstendenzen der Mar…Multi-Channel-Retailing (2003)Multi-Channel-RetailingThe Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Influence of Multiple Sto…Retail Branding und Integriertes Handelsmarketing (2002)Retail Branding und Integrier…Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten (2002)Konzeptualisierung und Operat…Direct marketing for multichannel retailers: Issues, challenges and solutions (2002)Direct marketing for multicha…Marken-Power (1999)Marken-PowerThe influence of brand recognition on retail store image (1997)The influence of brand recogn…Characteristics of memory associations: A consumer-based brand equity perspective (1996)Characteristics of memory ass…Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen (1995)Umsetzung erlebnisbetonter Po…Handelsunternehmen als Marken (1993)Handelsunternehmen als MarkenTHE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS (1992)THE TWO WAYS IN WHICH RETAILE…Betriebstypenprofilierung und Erlebnishandel (1990)Betriebstypenprofilierung und…Der Markentransfer (1989)Der MarkentransferDevelopment and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)Breaking Free from Product Marketing (1977)Strategic Brand Concept-Image Management (1986)Developing Buyer-Seller Relationships (1987)Consumer perceptions of grocery retail formats and brands (2001)Relationship development in international retail franchising (2004)SME retailer internationalisation: case study evidence from British retailers (2006)Exploring the Development of Store Images (1986)Managing Brand Equity (1991)The Influence of Store Environment on Quality Inferences and Store Image (1994)The naked truth of celebrity endorsement (2003)The impact of hospital brand image on service quality, patient satisfaction and loyalty (2011)Brand interactions and social media: Enhancing user loyalty through social networking sites (2016)Architecture of Cognition (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand trust in the context of consumer loyalty (2001)Does brand trust matter to brand equity? (2005)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)How to develop new approaches to RFM segmentation (2004)How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements (2014)Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies (2019)Gruppenvergleiche bei hypothetischen Konstrukten — Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik (2009)Handelsmarken – Erscheinungsformen, Potenziale und strategische Stoßrichtungen (2012)Multi-Channel-Retailing (2008)Multi Channel Retailing – Erscheinungsformen und Erfolgsfaktoren (2012)Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands (2014)Segmentierung von Kundendienstleistungen auf investiven Märkten (1994)Electronic Business im Handel (2002)Retail Branding – Strategischer Rahmen für das Handelsmarketing (2012)Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry (2005)Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels (2006)Strategien zur Profilierung von Marken (1999)Strategische Optionen der Markenführung (2002)Strategic Brand Management (2017)
this work references cited by second hop

References

  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,281 cited
  • 1996Characteristics of memory associations: A consumer-based brand equity perspective616 cited
  • 1997The influence of brand recognition on retail store image226 cited
  • 1992THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS109 cited
  • 1989Der Markentransfer79 cited
  • 2002Retail Branding und Integriertes Handelsmarketing73 cited
  • 2003Multi-Channel-Retailing63 cited
  • 1990Betriebstypenprofilierung und Erlebnishandel53 cited
  • 2002Direct marketing for multichannel retailers: Issues, challenges and solutions43 cited
  • 2002Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten14 cited
  • 1999Marken-Power14 cited
  • 1995Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen11 cited
  • 2005Retail Branding als strategische Markenpolitik des Handels9 cited
  • 2004Entwicklungstendenzen der Markenführung aus Handelsperspektive8 cited
  • 1993Handelsunternehmen als Marken8 cited

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