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Teaching loss of brand control to engineering entrepreneurship students through analogical mapping
16 references·0 citing·48 second hop
Teaching loss of brand control to engineering entrepreneurship students through analogical mapping (2023)Teaching loss of brand control to enginee…The Psychology of Personal Constructs (2020)The Psychology of Personal Co…Stanford Encyclopedia of Philosophy (2015)Stanford Encyclopedia of Phil…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Business Models, Business Strategy and Innovation (2009)Business Models, Business Str…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)SOCIAL CAPITAL AND VALUE CREA…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…On the role of analogies and metaphors in learning science (1991)On the role of analogies and …Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Analogical Mapping by Constraint Satisfaction (1989)Analogical Mapping by Constra…The psychology of sunk cost (1985)The psychology of sunk costThe Marketing Imagination (1983)The Marketing ImaginationStructure-mapping: A theoretical framework for analogy (1983)Structure-mapping: A theoreti…Analogical problem solving (1980)Analogical problem solvingPhilosophiae naturalis principia mathematica (1687)Philosophiae naturalis princi…Context theory of classification learning. (1978)Toward a model of text comprehension and production. (1978)Cognition and Categorization (1979)Designing Social Inquiry (1994)Problem-Based Learning: What and How Do Students Learn? (2004)Features of similarity. (1977)SCRIPTS, PLANS, GOALS, AND UNDERSTANDING (1988)Design Experiments: Theoretical and Methodological Challenges in Creating Complex Interventions in Classroom Settings (1992)Metaphor: A Practical Introduction (2002)Metaphors We Live By (2003)Language, Usage and Cognition (2010)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Economic Action and Social Structure: The Problem of Embeddedness (1985)Social Capital in the Creation of Human Capital (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)KNOWLEDGE TRANSFER IN INTRAORGANIZATIONAL NETWORKS: EFFECTS OF NETWORK POSITION AND ABSORPTIVE CAPACITY ON BUSINESS UNIT INNOVATION AND PERFORMANCE. (2001)Social Capital: Prospects for a New Concept (2002)Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)The Problem of Social Cost (1960)Dynamic capabilities and strategic management (1997)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Business Model: Recent Developments and Future Research (2011)A literature and practice review to develop sustainable business model archetypes (2013)Digital transformation: A multidisciplinary reflection and research agenda (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Markets and Hierarchies (1975)A resource‐based view of the firm (1984)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)The ethics of algorithms: Mapping the debate (2016)Artificial Intelligence and Management: The Automation-Augmentation Paradox (2020)Artificial Intelligence and Management: The Automation–Augmentation Paradox (2021)Toward a Universal Law of Generalization for Psychological Science (1987)The Entrepreneur ship Paradigm (I): A Philosophical Look at Its Research Methodologies (1989)The Methodology of Experimental Economics (2005)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)
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References

  • 1991Firm Resources and Sustained Competitive Advantage52,460 cited
  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 2009Business Models, Business Strategy and Innovation8,635 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 1998SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS.5,932 cited
  • 1983Structure-mapping: A theoretical framework for analogy5,684 cited
  • 2015Stanford Encyclopedia of Philosophy5,376 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1687Philosophiae naturalis principia mathematica2,881 cited
  • 1980Analogical problem solving2,607 cited
  • 1985The psychology of sunk cost2,579 cited
  • 1989Analogical Mapping by Constraint Satisfaction1,353 cited
  • 2020The Psychology of Personal Constructs1,212 cited
  • 1983The Marketing Imagination961 cited
  • 1991On the role of analogies and metaphors in learning science929 cited
  • 2009The evolving brand logic: a service-dominant logic perspective902 cited

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