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“We could be heroes”: Reflections on reimagining marketing strategies for a better world

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References

2021Better Marketing for a Better World298 cited
2021Reimagining marketing strategy: driving the debate on grand challenges132 cited
2023Diversity representation in advertising93 cited
2024Activating the sustainable consumer:The role of customer involvement in corporate sustainability61 cited
2021Guest Editorial: Responsible Research in Marketing45 cited
2024Purpose orientation: An emerging theory transforming business for a better world36 cited
2024Addressing the greatest global challenges (UN SDGs) with a marketing lens36 cited
2024People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research25 cited
2023Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions24 cited
2024Platform cooperatives in the sharing economy: How market challengers bring change from the margins21 cited
2023The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value19 cited
2024One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing16 cited
2025They’re not my people: When inclusive marketing backfires14 cited

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2025Theories of sustainability: Re-imagining a marketing-indigenous understanding of sustainability

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5 cited

2026Re-imagining CCT for crisis times: Theorizing collaborative consumer culture5 cited