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The academician–practitioner gap in advertising

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References

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2004Are managers from Mars and academicians from venus? Toward an understanding of the relationship between academic quality and practical relevance209 cited
1988Developing, Disseminating, and Utilizing Marketing Knowledge141 cited
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1976Careers and Noncommunication: The Case of Academic and Applied Marketing Research51 cited
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Cited by

2008Online Advertising Research in Advertising Journals: A Review194 cited
2012From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?52 cited
2013Ad agency professionals' mental models of advertising creativity44 cited
2009Agency practitioners’ meta-theories of advertising32 cited
2017

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Just doing it: theorising integrated marketing communications (IMC) practices

26 cited

2018How Rhetoric Theory Informs the Creative Advertising Development Process20 cited

2016Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines17 cited

2019The use and usefulness of academic research: An EMBA perspective15 cited

2018Marketing, Rhetoric, and Control13 cited

2022The evolution of advertising research through four decades: a computational analysis of themes, topics and methods11 cited

2008Publishing on publishing: streams in the literature9 cited

2022An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions9 cited

2015Psychologische Modelle der Werbewirkung8 cited

2016Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation6 cited

2023Audience Participation and “Learning” Transmedia Storytelling1 cited

2025A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry0 cited