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Measuring Attitudinal Loyalty: Separating the Terms of Affective Commitment and Attitudinal Loyalty

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References

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2007Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity

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381 cited

1988Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit369 cited

1999Sport sponsorship as distinctive competence255 cited

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