References

• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 2000Marketing management: analysis. planning. implementation and control6,649 cited
• 1994The Capabilities of Market-Driven Organizations6,532 cited
• 1990The Effect of a Market Orientation on Business Profitability4,254 cited
• 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
• 1994Market Information Processing and Organizational Learning1,536 cited
• 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
• 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1,207 cited
• 1994Making Relationship Marketing Operational788 cited
• 1995An exploratory analysis of the impact of market orientation on new product performance a contingency approach675 cited
• 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing516 cited
• 1996Overhauling the new product process316 cited