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Marketing and political campaigning: mutually exclusive or exclusively mutual?
16 references·4 citing·42 second hop
Marketing and political campaigning: mutually exclusive or exclusively mutual? (2001)Marketing and political campaigning: mutu…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Political Marketing: Lessons from the Mainstream (1999)Political Marketing: Lessons …A Conceptual Framework for Political Marketing (1999)A Conceptual Framework for Po…Positioning qualitative market research: reflections from theory and practice (1998)Positioning qualitative marke…Politics, Media, and Modern Democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences (1996)Politics, Media, and Modern D…Political marketing ‐ vive la différence! (1996)Political marketing ‐ vive la…Computer Programs for Qualitative Data Analysis-A Software Sourcebook. (1996)Computer Programs for Qualita…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Political Marketing: Structure and Process (1994)Political Marketing: Structur…The phenomenon of political marketing (1990)The phenomenon of political m…Marketing the Political Product (1988)Marketing the Political Produ…A Theory of Political Choice Behavior (1988)A Theory of Political Choice …A Model of Primary Voter Behavior (1985)A Model of Primary Voter Beha…Government marketing : theory and practice (1981)Government marketing : theory…The marketing concept: quo vadis? (1976)The marketing concept: quo va…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…The Validity of Divergent Grounded Theory Method (2014)The Validity of Divergent Gro…An Epistemological Perspective on Research in Political Marketing (2008)An Epistemological Perspectiv…The Impact of the Alignment Between Information Systems and Marketing on Business Performance (2006)The Impact of the Alignment B…Building a Brand Relationship with Voters: The Need for IMC within Political Parties (2003)Building a Brand Relationship…Principles of Marketing (1972)Marketing as Exchange (1975)The Art and Science of Negotiation. (1984)The Marriage of Politics and Marketing (2001)Key Concepts in Social Research (2004)Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign (2005)Breaking Free from Product Marketing (1977)Public sector marketing is different (1987)Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)The Information Content of Advertising: A Meta-Analysis (1996)The EXPERF Scale: A Cross-National Generalized Export Performance Measure (1998)Scientific and subversive: The two faces of the fourth era of political campaigning (2020)An Economic Theory of Democracy. (1958)The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (1968)Situational Variables and Consumer Behavior (1975)Handbook of Political Communication Research (2004)The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies (2009)Polarization and acculturation in US Election 2016 outcomes – Can twitter analytics predict changes in voting preferences (2018)Case Study Research: Design and Methods (1984)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Validity and reliability tests in case study research: a literature review with “hands‐on” applications for each research phase (2003)Research design and data analysis in realism research (2006)Qualitative Data Analysis (2008)Generation Z consumers' expectations of interactions in smart retailing: A future agenda (2017)Content Analysis: Review of Methods and Their Applications in Nutrition Education (2002)Qualitative Content Analysis (2008)Qualitative content analysis: theoretical foundation, basic procedures and software solution (2014)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Basics of Qualitative Research (1992)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Agenda setting and political advertising: Origins of the news agenda (1994)Reconciling marketing with political science: Theories of political marketing (1997)Parties Without Partisans (2002)"Mediatization" of Politics: A Challenge for Democracy? (1999)The Third Age of Political Communication: Influences and Features (1999)The personalization of mediated political communication: A review of concepts, operationalizations and key findings (2011)
this work references cited by second hop

References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 2017The Discovery of Grounded Theory26,287 cited
  • 1971Social Marketing: An Approach to Planned Social Change2,720 cited
  • 1996Politics, Media, and Modern Democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences577 cited
  • 1996Political marketing ‐ vive la différence!295 cited
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  • 1996Computer Programs for Qualitative Data Analysis-A Software Sourcebook.226 cited
  • 1994Political Marketing: Structure and Process205 cited
  • 1985A Model of Primary Voter Behavior167 cited
  • 1990The phenomenon of political marketing154 cited
  • 1988Marketing the Political Product92 cited
  • 1999A Conceptual Framework for Political Marketing78 cited
  • 1999Political Marketing: Lessons from the Mainstream62 cited
  • 1988A Theory of Political Choice Behavior62 cited
  • 1976The marketing concept: quo vadis?49 cited
  • 1981Government marketing : theory and practice

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39 cited

Cited by

  • 2008An Epistemological Perspective on Research in Political Marketing53 cited
  • 2014The Validity of Divergent Grounded Theory Method43 cited
  • 2006The Impact of the Alignment Between Information Systems and Marketing on Business Performance8 cited
  • 2003Building a Brand Relationship with Voters: The Need for IMC within Political Parties6 cited