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Customer perceptions of services brands: a case study of J.D. Wetherspoons
12 references·0 citing·42 second hop
Customer perceptions of services brands: a case study of J.D. Wetherspoons (2002)Customer perceptions of services brands: …The criteria for successful services brands (2003)The criteria for successful s…Rethinking the brand concept: new brand orientation (2001)Rethinking the brand concept:…Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model (2001)Corporate marketing and servi…Building on Services' Characteristics to Develop Successful Services Brands (2001)Building on Services' Charact…Brand equity: is it more important in services? (2001)Brand equity: is it more impo…Branding in the UK public house sector: recent developments (2000)Branding in the UK public hou…Issues and challenges in the positioning of service brands: a review (1999)Issues and challenges in the …Services Marketing (1995)Services MarketingBranding: a trend for today and tomorrow (1995)Branding: a trend for today a…Principles of Services Marketing (1994)Principles of Services Market…Marketing Management and Strategy (1994)Marketing Management and Stra…Principles of Marketing (1972)Principles of MarketingClassifying Services to Gain Strategic Marketing Insights (1983)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers (2005)The impact of word-of-mouth communication on attribute evaluation (2009)Success drivers of co‐branding: A meta‐analysis (2021)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Content Analysis: An Introduction to its Methodology. (1984)Customer experience, organisational culture and the employer brand (2007)The role of internal branding in the delivery of employee brand promise (2007)Investigating the service brand: A customer value perspective (2008)Qualitative Data Analysis (2008)Marketing Management: Analysis, Planning and Control (1973)Servitization of business: Adding value by adding services (1988)Building Strong Brands (1995)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)How to Brand Nations, Cities and Destinations (2009)Spreading the word through likes on Facebook (2013)Risk Reduction and Umbrella Branding (1992)Brand-naming industrial products (1993)Prospective Students' Perceptions of University Brands: An Empirical Study (2009)Strategic branding of destinations: a framework (2009)Place branding: creating self‐brand connections and brand advocacy (2012)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Cities and their brands: Lessons from corporate branding (2009)City branding and the Olympic effect: A case study of Beijing (2009)Information and Consumer Behavior (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories (2012)Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)E‐service quality and the public sector (2003)Choice of foreign market entry mode in service firms (2006)Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program (2009)Relational network brands: Towards a conceptual model of place brands (2004)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1994Marketing Management and Strategy496 cited
  • 2003The criteria for successful services brands382 cited
  • 2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model347 cited
  • 1994Principles of Services Marketing327 cited
  • 2001Rethinking the brand concept: new brand orientation290 cited
  • 2001Brand equity: is it more important in services?247 cited
  • 2001Building on Services' Characteristics to Develop Successful Services Brands234 cited
  • 1995Branding: a trend for today and tomorrow157 cited
  • 1999Issues and challenges in the positioning of service brands: a review116 cited
  • 1995Services Marketing35 cited
  • 2000Branding in the UK public house sector: recent developments28 cited

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