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Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

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2008The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

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2008Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability205 cited

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1999Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century171 cited

1999Does Brand Loyalty Mediate Brand Equity Outcomes?165 cited

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2002Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns150 cited

1998The theory of reasoned action applied to brand loyalty150 cited

2015Social Contagion in New Product Trial and Repeat147 cited