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What we know about consumers’ color choices
13 references·16 citing·43 second hop
What we know about consumers’ color choices (1999)What we know about consumers’ color choic…Learning and Behavior (2015)Learning and BehaviorThe Role of Affect in Attitude Formation: A Classical Conditioning Approach (1998)The Role of Affect in Attitud…An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning (1996)An Investigation of the Media…The two-dimensional impact of color on shopping (1993)The two-dimensional impact of…Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion (1988)Spontaneous Inference Process…Priming, prototypicality, and preference. (1988)Priming, prototypicality, and…Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit (1988)Alternative Hierarchies of th…Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context (1987)Classical Conditioning of Con…Conceptualizing Involvement (1986)Conceptualizing InvolvementClassical Conditioning of Preferences for Stimuli (1985)Classical Conditioning of Pre…The effects of color in store design. (1983)The effects of color in store…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Effect of executional greenwashing on market share of food products: An empirical study on green-coloured packaging (2023)Effect of executional greenwa…Colour effects in green advertising (2020)Colour effects in green adver…Effects of perfume packaging on Basque female consumers purchase decision in Spain (2018)Effects of perfume packaging …Do isolated packaging variables influence consumers' attention and preferences? (2018)Do isolated packaging variabl…The role of individual colour preferences in consumer purchase decisions (2017)The role of individual colour…The importance of aesthetics on customers’ intentions to purchase smartphones (2017)The importance of aesthetics …The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers (2014)The context of colour–flavour…Role of Packaging on Consumer Buying Behavior – Patan District (2012)Role of Packaging on Consumer…Market price differentials for food packaging characteristics (2012)Market price differentials fo…Newer is better! The influence of a novel appearance on the perceived performance quality of products (2011)Newer is better! The influenc…Packaging development: A conceptual framework for identifying new product opportunities (2010)Packaging development: A conc…Exploring consumers' product‐specific colour meanings (2010)Exploring consumers' product‐…Accelerating structured consumer‐driven package design (2010)Accelerating structured consu…Colour and product choice: a study of gender roles (2006)Colour and product choice: a …Visualising Fragrances through Colours: The Mediating Role of Emotions (2004)Visualising Fragrances throug…The Emotional Significance of Color in Television Presentations (2000)The Emotional Significance of…Attitudinal effects of mere exposure. (1968)Cognitive Development and Acquisition of Language (1973)An interactive activation model of context effects in letter perception: I. An account of basic findings. (1981)Are there nontrivial constraints on colour categorization? (1997)Engineering aesthetics and aesthetic ergonomics: Theoretical foundations and a dual-process research methodology (2003)Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure (2013)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes. (1993)Attitude change: Multiple roles for persuasion variables. (1998)Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)Imagery and Verbal Processes (2013)Experimental and Quasi-Experimental Designs for Research (1963)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts (1997)Measuring the quality of relationships in consumer services: an empirical study (2003)Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy (2010)Design and Analysis: A Researcher's Handbook (1975)The Elaboration Likelihood Model of Persuasion (1986)Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior (1992)Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising (2003)CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services (2006)The Measurement of Meaning (1957)An approach to environmental psychology (1974)TANGSERV (2002)The impact of colour on Website appeal and users’ cognitive processes (2010)The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism (2012)Advances in Consumer Research (2025)The Impact of Television Advertising: Learning Without Involvement (1965)The Elaboration Likelihood Model of Persuasion (1986)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Anti-consumption and brand avoidance (2008)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)A Functional-Design Approach to Motivation and Self-Regulation (2000)Social Learning in Animals: Empirical Studies and Theoretical Models (2005)What's in a name? Commonalities and differences in public understanding of “climate change” and “global warming” (2008)The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions (1996)Impact of color on marketing (2006)Exciting red and competent blue: the importance of color in marketing (2011)
this work references cited by second hop

References

  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1986Conceptualizing Involvement631 cited
  • 2015Learning and Behavior542 cited
  • 1983The effects of color in store design.541 cited
  • 1987Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context376 cited
  • 1988Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit369 cited
  • 1993The two-dimensional impact of color on shopping368 cited
  • 1988Priming, prototypicality, and preference.342 cited
  • 1988Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion256 cited
  • 1998The Role of Affect in Attitude Formation: A Classical Conditioning Approach196 cited
  • 1996An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning177 cited
  • 1985Classical Conditioning of Preferences for Stimuli157 cited

Cited by

  • 2010Exploring consumers' product‐specific colour meanings162 cited
  • 2004Visualising Fragrances through Colours: The Mediating Role of Emotions

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156 cited
  • 2006Colour and product choice: a study of gender roles99 cited
  • 2018Do isolated packaging variables influence consumers' attention and preferences?98 cited
  • 2020Colour effects in green advertising96 cited
  • 2017The importance of aesthetics on customers’ intentions to purchase smartphones89 cited
  • 2010Packaging development: A conceptual framework for identifying new product opportunities86 cited
  • 2012Role of Packaging on Consumer Buying Behavior – Patan District84 cited
  • 2014The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers84 cited
  • 2000The Emotional Significance of Color in Television Presentations84 cited
  • 2023Effect of executional greenwashing on market share of food products: An empirical study on green-coloured packaging83 cited
  • 2012Market price differentials for food packaging characteristics81 cited
  • 2011Newer is better! The influence of a novel appearance on the perceived performance quality of products80 cited
  • 2017The role of individual colour preferences in consumer purchase decisions77 cited
  • 2018Effects of perfume packaging on Basque female consumers purchase decision in Spain76 cited
  • 2010Accelerating structured consumer‐driven package design75 cited