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MINING CUSTOMER KNOWLEDGE FOR CHANNEL AND PRODUCT SEGMENTATION
16 references·0 citing·51 second hop
MINING CUSTOMER KNOWLEDGE FOR CHANNEL AND PRODUCT SEGMENTATION (2013)MINING CUSTOMER KNOWLEDGE FOR CHANNEL AND…Unfolding implementation in industrial market segmentation (2010)Unfolding implementation in i…Mining customer knowledge to implement online shopping and home delivery for hypermarkets (2010)Mining customer knowledge to …Multichannel Shopper Segments and Their Covariates☆ (2008)Multichannel Shopper Segments…Functional Compatibility Risk and Consumer Preference for Product Bundles (2005)Functional Compatibility Risk…Consumers in a multichannel environment: Product utility, process utility, and channel choice (2005)Consumers in a multichannel e…Constrained optimization of data-mining problems to improve model performance: A direct-marketing application (2005)Constrained optimization of d…The naked corporation: how the age of transparency will revolutionize business (2004)The naked corporation: how th…Segmentation: Identification, intuition, and implementation (2003)Segmentation: Identification,…Segmentation analysis for industrial markets (2002)Segmentation analysis for ind…A new research agenda for business segmentation (2002)A new research agenda for bus…Business to Business Market Segmentation (2001)Business to Business Market S…Balancing Theory and Practice (1998)Balancing Theory and PracticeBest practice for customer satisfaction in manufacturing firms (1995)Best practice for customer sa…Market Segmentation and Positioning in Specialized Industrial Markets (1985)Market Segmentation and Posit…A review of industrial market segmentation research and a proposal for an integrated segmentation framework (1985)A review of industrial market…Evaluating market segmentation approaches (1984)Evaluating market segmentatio…Qualitative Data Analysis (2008)‘Good’ case research in industrial marketing: Insights from research practice (2009)Implementation rules to bridge the theory/practice divide in market segmentation (2009)Segmenting a market in the making: Industrial market segmentation as construction (2009)Qualitative Data Analysis (2021)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Marketing management: analysis. planning. implementation and control (2000)Judging the quality of customer segments: segmentation effectiveness (2010)Performing market segmentation: a performative perspective (2014)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Benefit Segmentation: A Decision-Oriented Research Tool (1968)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Segmentation of Markets Based on Customer Service (1990)Criteria guiding segmentation implementation: reviewing the evidence (1999)Analyzing the impact of the coronavirus crisis on business models (2020)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)The Core Competence of the Corporation (2006)Customer relationship management as a business process (2009)Customer segmentation for marinas: Evaluating marinas as destinations (2016)Judgment under Uncertainty: Heuristics and Biases (1975)The Efficient Assessment of Need for Cognition (1984)The Effects of Product Class Knowledge on Information Search Behavior (1985)Travel Packaging on the Internet (2011)Uncertainty in ethical consumer choice: a conceptual model (2013)An Empirical Study of the Volkswagen Crisis in China: Customers’ Information Processing and Behavioral Intentions (2015)A Theory of Cognitive Dissonance (1957)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)A Theory of Cognitive Dissonance (2017)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Frictionless Commerce? 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References

  • 2008Multichannel Shopper Segments and Their Covariates☆603 cited
  • 2005Consumers in a multichannel environment: Product utility, process utility, and channel choice477 cited
  • 1995Best practice for customer satisfaction in manufacturing firms301 cited
  • 2004The naked corporation: how the age of transparency will revolutionize business296 cited
  • 1985Market Segmentation and Positioning in Specialized Industrial Markets179 cited
  • 2001Business to Business Market Segmentation122 cited
  • 2005Functional Compatibility Risk and Consumer Preference for Product Bundles102 cited
  • 1984Evaluating market segmentation approaches97 cited
  • 2002A new research agenda for business segmentation73 cited
  • 2003Segmentation: Identification, intuition, and implementation73 cited
  • 2005Constrained optimization of data-mining problems to improve model performance: A direct-marketing application67 cited
  • 1985A review of industrial market segmentation research and a proposal for an integrated segmentation framework66 cited
  • 2002Segmentation analysis for industrial markets63 cited
  • 1998Balancing Theory and Practice58 cited
  • 2010Mining customer knowledge to implement online shopping and home delivery for hypermarkets

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48 cited
  • 2010Unfolding implementation in industrial market segmentation46 cited
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