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A taxonomy of differences between consumers for market segmentation
16 references·16 citing·37 second hopsampled
A taxonomy of differences between consumers for market segmentation (2002)A taxonomy of differences between consume…Entrepreneurship, Social Mobility, and Income Redistribution in South India (2016)Entrepreneurship, Social Mobi…De gustibus non est disputandum (2010)De gustibus non est disputand…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…The economics of networks (1996)The economics of networks2. De Gustibus Non Est Disputandum (1996)2. De Gustibus Non Est Disput…Behavioral Decision Research: A Constructive Processing Perspective (1992)Behavioral Decision Research:…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…Strategic Market Management (1984)Strategic Market ManagementDiffusion of innovations (1984)Diffusion of innovationsUnderstanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…The Economics of Information (1961)The Economics of InformationEvolutionary multi-objective customer segmentation approach based on descriptive and predictive behaviour of customers: application to the banking sector (2022)Evolutionary multi-objective …Market Segmentation (2021)Market SegmentationSegmenting Satellite Supporters Based on Their Value for Team Sport Organizations (2020)Segmenting Satellite Supporte…Market segmentation using high-dimensional sparse consumers data (2019)Market segmentation using hig…Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty? (2018)Getting a “sweet” deal: does …Brand user profiles seldom change and seldom differ (2017)Brand user profiles seldom ch…Customer segmentation utilization for differentiated approach (2016)Customer segmentation utiliza…Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet (2015)Fool’s Gold? Assessing the Im…Measuring Brand Choice in the Older Customer Segment in Japan (2012)Measuring Brand Choice in the…MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS (2012)MARKET SEGMENT EVALUATION AND…In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ (2012)In 25 Years, Across 50 Catego…Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation (2010)Multicriterion Market Segment…Employer branding and market segmentation (2009)Employer branding and market …Segmenting University Students on the Basis of Their Expectations (2006)Segmenting University Student…Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns (2006)Making the transition to reti…The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers (2003)The benefits of airline globa…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The Framing of Decisions and the Psychology of Choice (1981)Reason-based choice (1993)Why Bounded Rationality (1996)Investor Psychology and Asset Pricing (2001)Theory of games and economic behavior (2019)The Theory of Moral Sentiments (1759)A Theory of Social Interactions (1974)The New Institutionalism: Organizational Factors in Political Life (1983)Social Theory of International Politics (1999)Does Culture Affect Economic Outcomes? 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A Study of Customer Reviews on Amazon.Com1 (2010)The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions (1998)A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (2000)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1961The Economics of Information5,253 cited
  • 1984Diffusion of innovations2,715 cited
  • 2010De gustibus non est disputandum2,282 cited
  • 1996The economics of networks1,582 cited
  • 2016Entrepreneurship, Social Mobility, and Income Redistribution in South India1,530 cited
  • 1992Behavioral Decision Research: A Constructive Processing Perspective1,449 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 1984Strategic Market Management1,271 cited
  • 19962. De Gustibus Non Est Disputandum1,110 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool

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893 cited

Cited by

  • 2009Employer branding and market segmentation130 cited
  • 2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS117 cited
  • 2003The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers69 cited
  • 2006Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns65 cited
  • 2010Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation59 cited
  • 2019Market segmentation using high-dimensional sparse consumers data58 cited
  • 2012In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ53 cited
  • 2015Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet33 cited
  • 2020Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations27 cited
  • 2017Brand user profiles seldom change and seldom differ23 cited
  • 2006Segmenting University Students on the Basis of Their Expectations22 cited
  • 2018Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?19 cited
  • 2012Measuring Brand Choice in the Older Customer Segment in Japan12 cited
  • 2016Customer segmentation utilization for differentiated approach12 cited
  • 2021Market Segmentation11 cited
  • 2022Evolutionary multi-objective customer segmentation approach based on descriptive and predictive behaviour of customers: application to the banking sector10 cited