SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Neuromarketing: Applications, Challenges and Promises
16 references·5 citing·42 second hop
Neuromarketing: Applications, Challenges and Promises (2018)Neuromarketing: Applications, Challenges …On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1 (2012)On The Use of Neurophysiologi…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…Spark Innovation through Empathic Design (2011)Spark Innovation through Empa…Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Aesthetic package design: A b…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…A current overview of consumer neuroscience (2008)A current overview of consume…Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Neuromarketing: a layman's lo…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Neuroeconomics: How Neuroscience Can Inform Economics (2005)Neuroeconomics: How Neuroscie…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…The somatic marker hypothesis: A neural theory of economic decision (2004)The somatic marker hypothesis…Multisensory integration: methodological approaches and emerging principles in the human brain (2004)Multisensory integration: met…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Visual attention during brand choice: The impact of time pressure and task motivation (1999)Visual attention during brand…Analysing applications of neuromarketing in efficacy of programmatic advertising (2023)Analysing applications of neu…A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World (2023)A Systematic Review on the Cu…Recent Trends in Neuro marketing – An Exploratory Study (2022)Recent Trends in Neuro market…Neuromarketing: An Emerging Domain in the Formal Education System (2022)Neuromarketing: An Emerging D…Factors limiting the application of consumer neuroscience: A systematic review (2022)Factors limiting the applicat…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)The Commitment-Trust Theory of Relationship Marketing (1994)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Preattentive Mere Exposure Effects (1993)The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)A Model For Predictive Measurements of Advertising Effectiveness (2000)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)The Effect of Banner Advertising on Internet Purchasing (2006)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Social Decision-Making: Insights from Game Theory and Neuroscience (2007)Personality Psychology and Economics (2011)Attention and choice: A review on eye movements in decision making (2013)Conditional logit analysis of qualitative choice behavior (1972)The Role of Involvement in Attention and Comprehension Processes (1988)An Evaluation Cost Model of Consideration Sets (1990)Building Models for Marketing Decisions (2000)Feeling and thinking: Preferences need no inferences. (1980)Risk as feelings. (2001)Time Discounting and Time Preference: A Critical Review (2002)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Price Knowledge and Search of Supermarket Shoppers (1990)Handbook of consumer behavior (1991)Impulse buying: Modeling its precursors (1998)Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)DEVELOPING INNOVATION CAPABILITY IN ORGANISATIONS: A DYNAMIC CAPABILITIES APPROACH (2001)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Socio-technical systems: From design methods to systems engineering (2010)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)
this work references cited by second hop

References

  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 2004The somatic marker hypothesis: A neural theory of economic decision1,984 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2011Spark Innovation through Empathic Design790 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2003Internet advertising: Is anybody watching?650 cited
  • 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2004Multisensory integration: methodological approaches and emerging principles in the human brain425 cited
  • 2012On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1403 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2008
A current overview of consumer neuroscience
344 cited
  • 2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
  • Cited by

    • 2022Recent Trends in Neuro marketing – An Exploratory Study25 cited
    • 2023Analysing applications of neuromarketing in efficacy of programmatic advertising21 cited
    • 2022Factors limiting the application of consumer neuroscience: A systematic review20 cited
    • 2023A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World11 cited
    • 2022Neuromarketing: An Emerging Domain in the Formal Education System8 cited