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Der Kundenintegrationsbegriff im (Dienstleistungs-) Marketing
16 references·5 citing·46 second hop
Der Kundenintegrationsbegriff im (Dienstleistungs-) Marketing (2009)Der Kundenintegrationsbegriff im (Dienstl…Winning the Service Game (2010)Winning the Service GameToward a conceptual foundation for service science: Contributions from service-dominant logic (2008)Toward a conceptual foundatio…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…The Four Service Marketing Myths (2004)The Four Service Marketing My…Psychological Implications of Customer Participation in Co-Production (2003)Psychological Implications of…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The New Institutional Economics (2002)The New Institutional Economi…Client Co-Production in Knowledge-Intensive Business Services (2002)Client Co-Production in Knowl…Customer voluntary performance: Customers as partners in service delivery (1997)Customer voluntary performanc…Customer contributions and roles in service delivery (1997)Customer contributions and ro…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…From value chain to value constellation: designing interactive strategy. (1993)From value chain to value con…Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Marketing in an Information-I…Customer participation in service production and delivery. (1990)Customer participation in ser…Clients as "Partial" Employees of Service Organizations: Role Development in Client Participation (1986)Clients as "Partial" Employee…Von der interaktiven Wertschöpfung zur interaktiven Wertschaffung (2015)Von der interaktiven Wertschö…Die Bedeutung von Nutzungsprozessen für den Service Value (2014)Die Bedeutung von Nutzungspro…Service-Dominant Logic – Konzept und Implikationen für das Marketingmanagement (2012)Service-Dominant Logic – Konz…Nutzungsprozesse – Die vernachlässigte Seite der Wertschöpfung (2012)Nutzungsprozesse – Die vernac…Das Konzept des Internen Servicebarometers – Bestandsaufnahme, Methodik und empirische Befunde (2010)Das Konzept des Internen Serv…Markets and Hierarchies: Analysis and Antitrust Implications. 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(1966)Motivation through the design of work: test of a theory (1976)The Behavioral Consequences of Service Quality (1996)Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies (2005)Co-production and customer loyalty in financial services (2007)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)The Nature of the Firm (1937)The New Economics of Organization (1984)A Grammar of Institutions (1995)The Theory of the Firm as Governance Structure: From Choice to Contract (2002)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)Managing the co-creation of value (2007)On value and value co-creation: A service systems and service logic perspective (2008)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2002The New Institutional Economics2,366 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1993From value chain to value constellation: designing interactive strategy.2,050 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2003Psychological Implications of Customer Participation in Co-Production1,495 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1997Customer contributions and roles in service delivery968 cited
  • 2010Winning the Service Game859 cited
  • 1990Customer participation in service production and delivery.759 cited
  • 2002Client Co-Production in Knowledge-Intensive Business Services741 cited
  • 1986Clients as "Partial" Employees of Service Organizations: Role Development in Client Participation705 cited

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  • 2008Toward a conceptual foundation for service science: Contributions from service-dominant logic575 cited
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    • 2010Das Konzept des Internen Servicebarometers – Bestandsaufnahme, Methodik und empirische Befunde27 cited
    • 2012Nutzungsprozesse – Die vernachlässigte Seite der Wertschöpfung22 cited
    • 2015Von der interaktiven Wertschöpfung zur interaktiven Wertschaffung16 cited
    • 2012Service-Dominant Logic – Konzept und Implikationen für das Marketingmanagement14 cited
    • 2014Die Bedeutung von Nutzungsprozessen für den Service Value13 cited