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Innovationsmarketing
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Innovationsmarketing (2013)InnovationsmarketingNew Product Launch Success: A Literature Review (2021)New Product Launch Success: A…Strategic Foresight of Future B2B Customer Opportunities through Machine Learning (2018)Strategic Foresight of Future…Entwicklung von Kommunikationsstrategien (2016)Entwicklung von Kommunikation…Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines (2014)Organisational Marketing – Ma…Innovation Marketing: An Introduction (2013)Innovation Marketing: An Intr…The Scent of Innovation: Towards an Integrated Management Concept for Visual and Scent Communication of Innovation (2011)The Scent of Innovation: Towa…Innovation Marketing: An Introduction (2011)Innovation Marketing: An Intr…Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks (2011)Innovation Communication as a…Entwicklung von Kommunikationsstrategien (2009)Entwicklung von Kommunikation…Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Entrepreneurial Marketing: A …Entwicklungspfade im Investitionsgütermarketing (1997)Entwicklungspfade im Investit…Industrielles Kaufverhalten (1995)Industrielles KaufverhaltenBehavioral industrial marketing research in Germany and the United States—A comparison (1985)Behavioral industrial marketi…The economic institutions of capitalism firms, markets, relational contracting (1985)Developing Buyer-Seller Relationships (1987)The Economic Institutions of Capitalism (1987)Kundenbindung im Industriegütermarketing (1998)Industriegütermarketing im Spiegel der internationalen Lehrbuchliteratur (2004)A dynamic model of process and product innovation (1975)Organizational Information Requirements, Media Richness and Structural Design (1986)Innovation Management And New Product Development (2002)Advertising Principles and Practice (1948)Strategie und Technik der Markenführung (2014)Strategie und Technik der Werbung (2015)A Generic Concept of Marketing (1972)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)The Effect of a Market Orientation on Business Profitability (1990)From Marketing Mix to Relationship Marketing (1994)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Capitalism, Socialism and Democracy (1997)The Evolution and Development of Entrepreneurial Marketing (2008)A Competency-Based Perspective on Entrepreneurship Education: Conceptual and Empirical Insights (2013)An Assessment of the Scientific Merits of Action Research (1978)Competing for the Future (1994)Diffusion of innovations. (2003)Towards a Paradigm Shift: How Can Machine Learning Extend the Boundaries of Quantitative Management Scholarship? (2022)Inteligencia Artificial y Auditoría: Tendencias de la literatura científica (2023)Dynamic capabilities and strategic management (1997)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Diffusion of Innovations 1 (2019)The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters (2019)What does it mean to be open? A typology of inbound open innovation strategies and their dynamic capability requirements (2021)Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization (2023)Market Orientation: Antecedents and Consequences (1993)The future of employment: How susceptible are jobs to computerisation? (2016)Literature review as a research methodology: An overview and guidelines (2019)The Strength of Weak Ties (1973)The Economic Institutions of Capitalism (1986)Advances in Consumer Research (2025)
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  • 2002Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives807 cited
  • 2011Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks40 cited
  • 2018Strategic Foresight of Future B2B Customer Opportunities through Machine Learning35 cited
  • 1997Entwicklungspfade im Investitionsgütermarketing11 cited
  • 2021New Product Launch Success: A Literature Review10 cited
  • 2013Innovation Marketing: An Introduction10 cited
  • 1985Behavioral industrial marketing research in Germany and the United States—A comparison9 cited
  • 1995Industrielles Kaufverhalten9 cited
  • 2009Entwicklung von Kommunikationsstrategien8 cited
  • 2011Innovation Marketing: An Introduction8 cited
  • 2016Entwicklung von Kommunikationsstrategien6 cited
  • 2011The Scent of Innovation: Towards an Integrated Management Concept for Visual and Scent Communication of Innovation6 cited
  • 2014Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines5 cited

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