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Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective
16 references·0 citing·50 second hopsampled
Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective (2025)Examining the role of monetary incentives…lavaan : An R Package for Structural Equation Modeling (2012)lavaan : An R Package for Str…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Word-of-mouth communications …A multi-stage model of word-of-mouth influence through viral marketing (2008)A multi-stage model of word-o…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Talk of the Network: A Comple…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…A Theory of the Critical Mass. I. Interdependence, Group Heterogeneity, and the Production of Collective Action (1985)A Theory of the Critical Mass…A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…Network items and the general social survey (1984)Network items and the general…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Strength of Weak Ties (1973)The Strength of Weak TiesRole of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…Social Ties and Word-of-Mouth Referral Behavior (1987)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The impact of online user reviews on hotel room sales (2008)The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2010)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Structural Equations with Latent Variables. (1991)Testing Structural Equation Models. (1995)qgraph : Network Visualizations of Relationships in Psychometric Data (2012)Estimating Psychological Networks and their Accuracy: A Tutorial Paper (2016)Estimating psychological networks and their accuracy: A tutorial paper (2017)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Digital transformation: A multidisciplinary reflection and research agenda (2019)A Theory of Cognitive Dissonance (1957)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Commitment-Trust Theory of Relationship Marketing (1994)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Judgment under Uncertainty: Heuristics and Biases (1974)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Psychology of Interpersonal Relations. (1958)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital: Prospects for a New Concept (2002)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)The Death and Life of Great American Cities (2015)Diffusion of Innovations 1 (2019)Evolving to a New Dominant Logic for Marketing (2003)The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)Service-dominant logic: continuing the evolution (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Service Management and Marketing (2011)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1973The Strength of Weak Ties40,499 cited
  • 2012lavaan : An R Package for Structural Equation Modeling28,451 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,791 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,298 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations4,584 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,657 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,620 cited
  • 2001Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth1,997 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,887 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,827 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1984Network items and the general social survey1,197 cited
  • 2008Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators1,091 cited

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1985
A Theory of the Critical Mass. I. Interdependence, Group Heterogeneity, and the Production of Collective Action
978 cited
  • 2008A multi-stage model of word-of-mouth influence through viral marketing906 cited
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