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Dienstleistungsmarketing als Innovator des Marketingverständnisses?
16 references·1 citing·36 second hop
Dienstleistungsmarketing als Innovator des Marketingverständnisses? (2005)Dienstleistungsmarketing als Innovator de…Handbuch Dienstleistungsmanagement (2016)Handbuch Dienstleistungsmanag…Will you survive the services revolution? (2004)Will you survive the services…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Service Engineering — Entwicklung und Gestaltung innovativer Dienstleistungen (2003)Service Engineering — Entwick…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Service Management and Marketing: A Customer Relationship Management Approach (2000)Service Management and Market…Handbuch Dienstleistungsmanagement (1998)Handbuch Dienstleistungsmanag…Handwörterbuch des Marketing (1995)Handwörterbuch des MarketingTracking the evolution of the services marketing literature (1993)Tracking the evolution of the…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Service Positioning through Structural Change (1987)Service Positioning through S…The Service encounter : managing employee/customer interaction in service businesses (1985)The Service encounter : manag…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Leistungslehre und Service-Dominant Logic for Marketing — ein kritischer Vergleich (2008)Leistungslehre und Service-Do…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)From Marketing Mix to Relationship Marketing (1994)The evolution of relationship marketing (1995)The employer brand (1996)Designing services that deliver (1984)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Customer satisfaction, customer retention, and market share (1993)River Magic: Extraordinary Experience and the Extended Service Encounter (1993)Advertising as Information (1974)Strategic Management and Marketing in the Service Sector (1984)The Behavioral Consequences of Service Quality (1996)Atmospherics as a Marketing Tool (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)The relationship marketing process: communication, interaction, dialogue, value (2004)Re-conceptualizing Information System Success: The IS-Impact Measurement Model (2008)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry (1987)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1983Emerging perspectives on services marketing1,018 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 1987Service Positioning through Structural Change928 cited
  • 1985The Service encounter : managing employee/customer interaction in service businesses503 cited
  • 1995Handwörterbuch des Marketing368 cited
  • 2004Will you survive the services revolution?286 cited
  • 2003Service Engineering — Entwicklung und Gestaltung innovativer Dienstleistungen269 cited
  • 1998Handbuch Dienstleistungsmanagement247 cited

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  • 2016Handbuch Dienstleistungsmanagement170 cited
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    • 2008Leistungslehre und Service-Dominant Logic for Marketing — ein kritischer Vergleich8 cited