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Consumer wayfinding tasks, strategies, and errors: An exploratory field study
13 references·13 citing·37 second hop
Consumer wayfinding tasks, strategies, and errors: An exploratory field study (1996)Consumer wayfinding tasks, strategies, an…Advances in Consumer Research (2025)Advances in Consumer ResearchServicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Protocol Analysis: Verbal Reports as Data (1986)Protocol Analysis: Verbal Rep…An Interaction Framework of Consumer Decision Making (1983)An Interaction Framework of C…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Task Complexity and Contingent Processing in Brand Choice (1979)Task Complexity and Contingen…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Constructive Processes in Consumer Choice (1977)Constructive Processes in Con…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…Human Problem Solving (1972)Human Problem SolvingThe Effect of Shelf Space upon Sales of Branded Products (1970)The Effect of Shelf Space upo…The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets (1964)The Responsiveness of Food Sa…How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction (2018)How should customers be train…Comment former le client à son rôle de coproducteur ? Etude de l’influence de la formation et de ses caractéristiques sur les bénéfices de la coproduction (2018)Comment former le client à so…Eye-tracking customers' visual attention in the wild: Dynamic gaze behavior moderates the effect of store familiarity on navigational fluency (2015)Eye-tracking customers' visua…Stratégies d’implantation des produits équitables en GMS (2014)Stratégies d’implantation des…Impulse versus opportunistic purchasing during a grocery shopping experience (2013)Impulse versus opportunistic …Verhaltensforschung am Point of Sale (2009)Verhaltensforschung am Point …Consumers' product‐locating behavior: Exploring the application of signal detection theory (2008)Consumers' product‐locating b…The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality (2006)The Traveling Salesman Goes S…Investigating the consumer–environment interaction through image modelling technologies (2006)Investigating the consumer–en…Consumerism, disorientation and postmodern space: a modest test of an immodest theory (2000)Consumerism, disorientation a…Design Concept and Function as a Criticism Framework for Retail Space (1998)Design Concept and Function a…Zum suchverhalten von kunden in läden — theoretische grundlagen und empirische ergebnisse (1997)Zum suchverhalten von kunden …Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen (1997)Ein konzeptionelles Modell zu…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Framing of Decisions and the Psychology of Choice (1981)Alternative measurement approaches to consumer values: The list of values and the rokeach value survey (1985)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)The impact of live video streaming on online purchase intention (2019)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Models of Man. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1972Human Problem Solving6,221 cited
  • 1986Protocol Analysis: Verbal Reports as Data4,346 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 1979Task Complexity and Contingent Processing in Brand Choice283 cited
  • 1983An Interaction Framework of Consumer Decision Making212 cited
  • 1970The Effect of Shelf Space upon Sales of Branded Products147 cited
  • 1964The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets136 cited
  • 1977Constructive Processes in Consumer Choice123 cited

Cited by

  • 2015Eye-tracking customers' visual attention in the wild: Dynamic gaze behavior moderates the effect of store familiarity on navigational fluency55 cited
  • 2013Impulse versus opportunistic purchasing during a grocery shopping experience

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34 cited
  • 2000Consumerism, disorientation and postmodern space: a modest test of an immodest theory21 cited
  • 2006The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality18 cited
  • 2018How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction16 cited
  • 2006Investigating the consumer–environment interaction through image modelling technologies16 cited
  • 2018Comment former le client à son rôle de coproducteur ? Etude de l’influence de la formation et de ses caractéristiques sur les bénéfices de la coproduction14 cited
  • 2008Consumers' product‐locating behavior: Exploring the application of signal detection theory13 cited
  • 1997Zum suchverhalten von kunden in läden — theoretische grundlagen und empirische ergebnisse13 cited
  • 2009Verhaltensforschung am Point of Sale8 cited
  • 1997Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen8 cited
  • 2014Stratégies d’implantation des produits équitables en GMS7 cited
  • 1998Design Concept and Function as a Criticism Framework for Retail Space3 cited