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Co-branding on industrial markets

16 references·16 citing·45 second hopsampled

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References

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1997

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An exploration of branding in industrial markets

387 cited

2000Handbook of relationship marketing380 cited

Cited by

2015Building industrial brand equity by leveraging firm capabilities and co-creating value with customers158 cited
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2010How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach131 cited
2020Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future131 cited
2015Advancing theory and knowledge in the business-to-business branding literature126 cited
2011B2B service brand identity: Scale development and validation123 cited
2011What factors influence buying center brand sensitivity?110 cited
2011Network actors' participation in B2B SME branding109 cited
2021Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)92 cited
2012Systematic review on B2B branding: research issues and avenues for future research86 cited
2017Brand loyalties in designer luxury and fast fashion co-branding alliances84 cited
2009A strategic skill based model of supplier integration and its effect on supply management performance83 cited
2012Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products83 cited
2011Primer in B2B brand-building strategies with a reader practicum82 cited
2010Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets82 cited