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Employer branding and its influence on managers

16 references·16 citing·40 second hopsampled

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References

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2012

The Product and the Brand

566 cited

2001Brand personality: How to make the metaphor fit?406 cited

Cited by

2014Antecedents and Consequences of Employer Branding237 cited
2012Multiple stakeholders and multiple city brand meanings204 cited
2014Employer brand trust and affect: linking brand personality to employer brand attractiveness187 cited
2021The impact of employee engagement, organisational support and employer branding on internal communication satisfaction169 cited
2011Employer‐brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China162 cited
2016Employer Branding Revisited160 cited
2017Employer brand scale development and validation: a second-order factor approach160 cited
2016Mapping the domain of the fragmented field of internal branding151 cited
2012Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status147 cited
2019Employer brand, person-organisation fit and employer of choice146 cited
2016From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry144 cited
2009Employer branding and market segmentation130 cited
2017Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty129 cited
2021Unbundling employer branding, job satisfaction, organizational identification and employee retention: a sequential mediation analysis122 cited
2012Impact of Employer Branding on Employee Attraction and Retention117 cited
2017Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management102 cited