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If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices

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References

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2004

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Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

550 cited

2007Why pass on viral messages? Because they connect emotionally502 cited

Cited by

2015The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China156 cited
2011How to inspire value-laden collaborative consumer-generated content153 cited
2014Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience112 cited
2010The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships104 cited
2017Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design103 cited
2021Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective87 cited
2016Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives84 cited
2019A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)76 cited
2017Determinants of co-creation in banking services71 cited
2017Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers67 cited
2016Customer's operant resources effects on co-creation activities66 cited
2016The influence of customer engagement in value co-creation on customer satisfaction65 cited
2020“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism56 cited
2016Job Satisfaction Variables: A Grounded Theory Approach54 cited
2017The beginning of value co-creation: understanding dynamics, efforts and betterment44 cited
2013Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior41 cited