Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The human concept: New philosophy for business

4 references·12 citing·44 second hop

FromToDepth

this work references cited by second hop

References

1960The Marketing Revolution616 cited
1968The Year 2000: A Framework for Speculation on the Next Thirty-Three Years, by Herman Kahn, Anthony J. Wiener571 cited
1969The Year 2000: A Framework for Speculation on the next Thirty-three Years.543 cited
1969Marketing's Changing Social Relationships196 cited

Cited by

1994The impact of organizational values, goals, and climate on marketing effectiveness70 cited
1985Dangerous territory: The societal marketing concept revisited54 cited
1978Is it time to discard the marketing concept?44 cited
2009Revisiting Drucker's theory36 cited
1985Corporate Culture32 cited
1996A Marketing Mix for the 21st Century30 cited
1980Perspectives for a theory of marketing22 cited
1974Societal marketing: A strategic view of the marketing mix in the 1970's22 cited
1991Marketing und Ökologie — Chancen und Risiken umweltorientierter Absatzstrategien der Unternehmungen20 cited
2004Nachhaltigkeits-Marketing — Integration bestehender Erkenntnisse oder konzeptionelle Erweiterung?16 cited
1992Public Relations im System des Strategischen Managements14 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2005El origen doméstico de los productos como ventaja competitiva: la etnocentricidad del consumidor.14 cited