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Multi-Channel-Retailing
14 references·11 citing·51 second hop
Multi-Channel-Retailing (2008)Multi-Channel-RetailingMulti-Channel-Retailing (2003)Multi-Channel-RetailingThe Market Valuation of Internet Channel Additions (2002)The Market Valuation of Inter…Retail Branding und Integriertes Handelsmarketing (2002)Retail Branding und Integrier…Will the growth of multi-channel retailing diminish the pricing efficiency of the web? (2001)Will the growth of multi-chan…Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Experiential value: conceptua…Customer adoption of e‐service: an experimental study (2001)Customer adoption of e‐servic…Get the Right Mix of Bricks and Clicks (2000)Get the Right Mix of Bricks a…Organizing and Managing Channels of Distribution (1999)Organizing and Managing Chann…Mehrkanalsysteme in der Distribution (1997)Mehrkanalsysteme in der Distr…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Managing hybrid marketing systems. (1991)Managing hybrid marketing sys…Managing multiple channels (1990)Managing multiple channelsConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Moderation effect on Islamic banking preferences in UAE (2017)Moderation effect on Islamic …Disruption im Mehrkanalhandel: Transformation von Multi- über Cross- zu Omni-Channel-Retailing (2016)Disruption im Mehrkanalhandel…Preparing students for careers in multichannel retailing using an authentic experiential learning project (2015)Preparing students for career…Retail Branding – Strategischer Rahmen für das Handelsmarketing (2012)Retail Branding – Strategisch…Point-of-Sale-Marketing (2012)Point-of-Sale-MarketingMulti Channel Retailing – Erscheinungsformen und Erfolgsfaktoren (2012)Multi Channel Retailing – Ers…European Retail Research (2009)European Retail ResearchErfolg durch kundenorientiertes Multichannel-Management (2008)Erfolg durch kundenorientiert…Status quo des multi-channel-managements im deutschen einzelhandel (2006)Status quo des multi-channel-…Effects of Multi-Channel Consumers' Perceived Retail Attributes on Purchase Intentions of Clothing Products (2005)Effects of Multi-Channel Cons…Multi-Channel Management (2003)Multi-Channel ManagementEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2,165 cited
  • 1999Organizing and Managing Channels of Distribution663 cited
  • 2002The Market Valuation of Internet Channel Additions599 cited
  • 2001Customer adoption of e‐service: an experimental study554 cited
  • 2000Get the Right Mix of Bricks and Clicks247 cited
  • 2001Will the growth of multi-channel retailing diminish the pricing efficiency of the web?227 cited
  • 1991Managing hybrid marketing systems.223 cited
  • 1990Managing multiple channels73 cited
  • 2002Retail Branding und Integriertes Handelsmarketing73 cited
  • 1997Mehrkanalsysteme in der Distribution68 cited
  • 2003Multi-Channel-Retailing63 cited

Cited by

  • 2005Effects of Multi-Channel Consumers' Perceived Retail Attributes on Purchase Intentions of Clothing Products

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36 cited
  • 2017Moderation effect on Islamic banking preferences in UAE36 cited
  • 2003Multi-Channel Management25 cited
  • 2012Point-of-Sale-Marketing24 cited
  • 2016Disruption im Mehrkanalhandel: Transformation von Multi- über Cross- zu Omni-Channel-Retailing18 cited
  • 2008Erfolg durch kundenorientiertes Multichannel-Management17 cited
  • 2012Multi Channel Retailing – Erscheinungsformen und Erfolgsfaktoren15 cited
  • 2012Retail Branding – Strategischer Rahmen für das Handelsmarketing15 cited
  • 2006Status quo des multi-channel-managements im deutschen einzelhandel12 cited
  • 2009European Retail Research12 cited
  • 2015Preparing students for careers in multichannel retailing using an authentic experiential learning project6 cited