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A Benefit-Based Approach To Market Segmentation: A Case Study of an American Specialty Coffeehouse Chain in Hong Kong
15 references·1 citing·50 second hop
A Benefit-Based Approach To Market Segmentation: A Case Study of an American Specialty Coffeehouse Chain in Hong Kong (2008)A Benefit-Based Approach To Market Segmen…Measurement of tourist satisfaction with restaurant services: A segment-based approach (2003)Measurement of tourist satisf…Qualitative Marketing Research (2001)Qualitative Marketing ResearchCollege Students and Fast Food— (2000)College Students and Fast Foo…Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research (2000)Benefit Segmentation: A Revie…Preferential segmentation of restaurant attributes through conjoint analysis (1999)Preferential segmentation of …Multi-Attribute Dimensions of Service Quality in the Fast Food Restaurant Industry (1999)Multi-Attribute Dimensions of…Restaurant marketing: selection and segmentation in Hong Kong (1997)Restaurant marketing: selecti…Determinant Factors and Choice Intention for Chinese Restaurant Dining (1997)Determinant Factors and Choic…An Evaluation of Fast Food Restaurant Satisfaction (1997)An Evaluation of Fast Food Re…Measuring Customer Satisfaction for Strategic Management (1994)Measuring Customer Satisfacti…Benefit Dimensions of Midscale Restaurant Chains (1993)Benefit Dimensions of Midscal…Consumer Choice and Segmentation in the Restaurant Industry (1992)Consumer Choice and Segmentat…A Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)A Benefit-based Segmentation …Market Segmentation (1986)Market SegmentationSome Practical Considerations in Market Segmentation (1978)Some Practical Considerations…An analysis of the relationship between travel preferences and intentions to use registered traveler biometric systems in air travel (2013)An analysis of the relationsh…The People's Choice (1945)Customer satisfaction, customer retention, and market share (1993)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Customer Satisfaction of Theme Restaurant Attributes and Their Influence on Return Intent (2004)Effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: A gender-difference approach (2010)The effects of restaurant quality attributes on customer behavioral intentions (2014)Benefit Segmentation: A Decision-Oriented Research Tool (1968)Economics of Outdoor Recreation. (1969)Principles of Marketing (1972)Segmenting Tourism in Rural Areas: The Case of North and Central Portugal (1999)Travel motivations as souvenir purchase indicators (2005)Modeling Iso-Ahola’s Motivation Theory in the Tourism Context (2006)Determinant Buying Attitudes: Meaning and Measurement (1968)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Consumer research in the restaurant environment. Part 3: analysis, findings and conclusions (2000)How determinant attributes of service quality influence customer‐perceived value (2010)Predictors of Relationship Quality and Loyalty in the Chain Restaurant Industry (2010)A Service Quality Model and its Marketing Implications (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference (2006)The influence of market heterogeneity on the relationship between a destination's image and tourists’ future behaviour (2006)Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations (2010)Conjoint Measurement for Quantifying Judgmental Data (1971)Trade-Off Analysis of Consumer Values (1974)Communication and Control Processes in the Delivery of Service Quality (1988)An Examination of the Determinants of Entertainment Vacationers’ Intentions to Revisit (2001)Customers’ expectations factors in restaurants (2002)Customer satisfaction and its measurement in hospitality enterprises: a revisit and update (2016)Children's Minds (1978)The Importance of Product Country of Origin: (1994)Consumer preferences for wine attributes: a conjoint approach (1997)Authenticity in mature seaside resorts (2008)The visually impaired and consumption in restaurants (2012)A Text Mining and Multidimensional Sentiment Analysis of Online Restaurant Reviews (2016)Customer-Oriented Approaches to Identifying Product-Markets (1979)Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud (2016)Motivations for pleasure vacation (1979)An easy guide to factor analysis (1994)Profiling segments of tourists in rural areas of South-Eastern Spain (2006)Challenging “Factor–Cluster Segmentation” (2008)An Easy Guide to Factor Analysis (2014)Theoretical examination of destination loyalty formation (2014)Consumer research in the restaurant environment. Part 2: Research design and analytical methods (1999)Customer Loyalty With Fine Dining: The Moderating Role of Gender (2013)Matching visitation-motives and restaurant attributes in casual dining restaurants (2013)City branding and the Olympic effect: A case study of Beijing (2009)Introducing Dyadic Interviews as a Method for Collecting Qualitative Data (2013)Brand communication through digital influencers: Leveraging blogger engagement (2014)
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References

  • 2001Qualitative Marketing Research1,389 cited
  • 2003Measurement of tourist satisfaction with restaurant services: A segment-based approach448 cited
  • 1992Consumer Choice and Segmentation in the Restaurant Industry285 cited
  • 1992A Benefit-based Segmentation of a Nonresident Summer Travel Market281 cited
  • 2000Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research262 cited
  • 1994Measuring Customer Satisfaction for Strategic Management261 cited
  • 1997Restaurant marketing: selection and segmentation in Hong Kong192 cited
  • 1997An Evaluation of Fast Food Restaurant Satisfaction142 cited
  • 1999Preferential segmentation of restaurant attributes through conjoint analysis138 cited
  • 1997Determinant Factors and Choice Intention for Chinese Restaurant Dining120 cited
  • 1978Some Practical Considerations in Market Segmentation112 cited
  • 2000College Students and Fast Food—92 cited
  • 1993Benefit Dimensions of Midscale Restaurant Chains55 cited
  • 1999Multi-Attribute Dimensions of Service Quality in the Fast Food Restaurant Industry41 cited
  • 1986Market Segmentation27 cited

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  • 2013An analysis of the relationship between travel preferences and intentions to use registered traveler biometric systems in air travel6 cited