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Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach
16 references·1 citing·56 second hop
Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach (2011)Beyond Customer Churn: Generating Persona…The Effectiveness of Customized Promotions in Online and Offline Stores (2009)The Effectiveness of Customiz…Putting one-to-one marketing to work: Personalization, customization, and choice (2008)Putting one-to-one marketing …Churn Prediction: Does Technology Matter? (2008)Churn Prediction: Does Techno…Why build a customer relationship management capability? (2007)Why build a customer relation…Optimal Marketing Strategies for a Customer Data Intermediary (2007)Optimal Marketing Strategies …From mass customization to mass personalization: a strategic transformation (2007)From mass customization to ma…Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006)Defection Detection: Measurin…Computer assisted customer churn management: State-of-the-art and future trends (2005)Computer assisted customer ch…Applying data mining to telecom churn management (2005)Applying data mining to telec…E-Customization (2003)E-CustomizationCustomer attrition analysis for financial services using proportional hazard models (2003)Customer attrition analysis f…Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002)Measuring Switching Costs and…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…When Customers Are Members: Customer Retention in Paid Membership Contexts (1998)When Customers Are Members: C…The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The impact of customer satisf…Segmentation and Positioning for Strategic Marketing Decisions (1996)Segmentation and Positioning …Developing a Personalized Multi-Dimensional Framework using Business Intelligence Techniques in Banking (2016)Developing a Personalized Mul…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Zero defections: quality comes to services. (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)Customer satisfaction, customer retention, and market share (1993)Understanding customer relationship management (CRM) (2003)The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services (2004)Customer churn prediction in telecommunications (2011)Retention Futility: Targeting High-Risk Customers Might be Ineffective (2017)Customer churn prediction system: a machine learning approach (2021)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)The Behavioral Consequences of Service Quality (1996)Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (2004)Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques (2006)Building comprehensible customer churn prediction models with advanced rule induction techniques (2010)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Service Quality in Multichannel Services Employing Virtual Channels (2006)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)Conditional logit analysis of qualitative choice behavior (1972)Network externalities, competition, and compatibility (1985)Information Systems Success: The Quest for the Dependent Variable (1992)Generic technology‐based service quality dimensions in banking (2011)Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective (2012)Generating brand awareness in Online Social Networks (2015)Dimensions of Consumer Expertise (1987)Save More Tomorrow™: Using Behavioral Economics to Increase Employee Saving (2004)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Online relationship marketing (2018)Personalization in personalized marketing: Trends and ways forward (2022)Understanding Attitudes and Predicting Social Behavior (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships (2006)Relationship quality as a predictor of B2B customer loyalty (2006)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis (1999)Building Data Mining Applications for CRM (1999)New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)A survey of results on mobile phone datasets analysis (2015)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Marketing models of consumer heterogeneity (1998)Market Segmentation (2000)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Handling class imbalance in customer churn prediction (2008)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)
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References

  • 1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development1,340 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
  • 2002Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry721 cited
  • 2003E-Customization612 cited
  • 2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited
  • 2007Why build a customer relationship management capability?524 cited
  • 2005Applying data mining to telecom churn management514 cited
  • 2008Putting one-to-one marketing to work: Personalization, customization, and choice480 cited
  • 2003Customer attrition analysis for financial services using proportional hazard models430 cited
  • 2005Computer assisted customer churn management: State-of-the-art and future trends340 cited
  • 2009The Effectiveness of Customized Promotions in Online and Offline Stores297 cited
  • 1998When Customers Are Members: Customer Retention in Paid Membership Contexts285 cited
  • 2007From mass customization to mass personalization: a strategic transformation219 cited
  • 1996Segmentation and Positioning for Strategic Marketing Decisions

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195 cited
  • 2007Optimal Marketing Strategies for a Customer Data Intermediary108 cited
  • 2008Churn Prediction: Does Technology Matter?76 cited
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    • 2016Developing a Personalized Multi-Dimensional Framework using Business Intelligence Techniques in Banking8 cited